The Transition to General Management: Leadership Development and Mastery

This course is designed to help senior leaders confidently navigate the complex shift from specialist to generalist roles.

This course equips participants with the skills and knowledge needed to expand their business acumen, lead across functions, and make strategic decisions that drive organizational success.

Through a focus on critical areas such as market orientation, value creation, competitive advantage, and customer relationship management, participants will build the confidence and capabilities to lead with impact and drive sustainable business growth.

Learning Objectives

1. Understand the key challenges and opportunities involved in transitioning from a specialist to a generalist leadership role.

2. Develop a market-oriented mindset to identify opportunities, create value, and build competitive advantage.

3. Apply strategic tools and frameworks to assess markets, target the right segments, and drive customer-centric initiatives.

4. Strengthen leadership and decision-making skills to effectively manage cross-functional teams and address organizational complexities.

5. Foster long-term customer relationships and loyalty through effective customer relationship management practices.

6. Integrate insights across business functions to lead holistically and create alignment with broader organizational goals.